During a business trip, I had a realization about the essence of PR. I was preparing to pitch a comprehensive PR strategy to a high-profile tech client.
Stopping by a quaint coffee shop, I chatted the barista, who had a knack for making every customer feel special. He remembered people’s names and orders, making them feel valued.
Inspired by his approach, I decided to incorporate this into my pitch. Instead of just presenting strategies and metrics, I shared his story. I explained how his personal touch and genuine interest transformed a simple transaction into a memorable experience.
I emphasized that at Equations PR, we aim to build personal connections and tell authentic stories that resonate with people.
The client’s CEO, who had been skeptical, suddenly leaned forward and said, “That’s exactly what we need.” We secured the account, not just because of our strategies, but because we understood the power of personal touch and storytelling in PR.
This experience reinforced my belief that the heart of PR lies in creating genuine connections and making people feel valued.
