Why Some Brands Never Survive a Crisis
There’s a reflex most companies reach for the moment something goes wrong: apologise, publicly, quickly, and…
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The Anatomy of a Viral Campaign: What Actually Makes India Talk
Going viral is easy to chase and hard to sustain. Discover what makes campaigns stick, from repeatable formats and timing to trend ownership, brand identity and lasting recall.
Posting Every Day Won’t Build Your Personal Brand
India now has close to 900 million internet users, and LinkedIn alone counts more than 140…
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Why Some Brands Get Media Attention Once and Then Disappear
In May this year, Prime Minister Modi gifted Italian Prime Minister Giorgia Meloni a packet of…
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The Best Founder Content Is Usually Not About the Founder
The strongest founder content is not about posting more. It is about turning everyday business experiences into useful insights that help audiences see familiar problems differently.
Why Nobody Trusts Advertising Anymore (And What Actually Builds Trust Instead)
Advertising can still buy attention, but trust is increasingly built through proof, transparency and third-party validation. See how Tanishq earned trust and what brands can learn from its approach.
