About Us

A global integrated communications firm built for a world where credibility is the only currency that compounds.

We combine cultural intelligence, earned-first creativity, and narrative built on evidence to help brands move with clarity and conviction across India and the UAE

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About Us

Building Brands Through Narratives People Believe

Equations PR & Media has spent 11 years closing that gap. We are a global integrated communications firm with offices in India and the UAE, working with founders, funds and businesses whose story is bigger than their profile.

The work is narrative first. Before a single pitch goes out, we settle what your story actually is, who needs to believe it, and what has to shift in their thinking. Everything after that is delivery.

We work with funded startups and Soonicorns, and have helped several of them reach Unicorn status. We build the proposition for SMEs preparing to go public, and for those whose business is already stronger than their reputation.

We also partner with VCs and private equity funds, closing the distance between founders and the investors deciding whether to back them. More than 200 brands have trusted us with that work.

Years

Building narratives across India and the UAE

Brands

0 +

Trusted us with their story

Industries

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Of cross-sector fluency

Markets

With offices, teams and press relationships in both

With a 360-degree approach,
we’ve built an agency that is

Aggressive

in its execution

Agile

in its strategy,

Adaptive

to market shifts.

We’re an ideas-first agency leading with purpose and not just process

Trends are easy to follow and expensive to chase. We would rather see them coming, which is what 50 years of collective experience across 25+ industries buys you. We rarely walk into a category cold.

The work starts with understanding your business: your story, what drives you, and the change you are trying to create. Visibility alone is never the point. It is shaping how people see you, earning real connection, and turning audiences into people who choose you again.

Why Us?

What sets us apart is our commitment to why we do, what we do — a philosophy rooted in The Golden Circle by Simon Sinek.

While most agencies focus on what they do and how they do it, we lead with purpose. Because people don’t buy what you do; they buy why you do it. And at Equations, our “why” is simple: redefine PR through strategy-backed storytelling, data-driven insights, and purposeful influence that not only earns visibility but builds lasting brand value.

We consider ourselves as an ideas-first agency. We do this by strong research, audience analytics, understanding consumer behaviour and competitor intelligence to ensure every move we make has impactful, measurable, visible, and long-lasting results to drive business growth for you.

Turning your brand’s unique proposition into conversations that matter.

We deep-dive into your brand’s DNA to uncover what makes you different, then craft stories your audience connects with and wants to engage with. Every campaign is tailored not just to your business goals, but to your audience’s evolving expectations and your industry’s ongoing conversations. Because in the end, what we are building towards is simple: consumers who do not just buy from you, but stay with you. While many agencies rely on media relationships alone, we know that message clarity is king.

And with every campaign, we ensure your story not only reaches the right audience, but resonates deeply. Because at Equations, PR is about making an impact and helping businesses grow.

Our Expertise

Startups & VCs

We partner with Venture Capital firms, Private Equity companies and start-ups to craft narratives and forge strategic connections, igniting investor interest and securing successful fundings for emerging start-ups through our tailored-made PR strategies.

Retail & FMCG

We devise campaigns that have transformed brand narratives and market presence for domestic brands especially in the B2C segment, be it eyewear, apparels, furniture, toys, household appliances or any other sub-category driving consumer engagement and visibility for brands in this space.

Travel & Hospitality

We help gain brand recognition and build positive imagery for companies in the travel and hospitality industry. Be it tourism companies, aggregators in the travel space, cloud kitchens or even hotels, our strategies provide enriching experiences in the hospitality sector

Lifestyle

Fuelling consumer demand, our efforts enhance brand awareness and resonate across diverse lifestyle sectors, from salons to fashion, alco-bev and food-tech brands.

Fintech & Finance

We create compelling stories for neo-banks, digital payment gateways, wealth management companies, spend management companies or even finance innovators, our robust communication plans reach out to investors, family offices and even HNI clients. In addition to this, we have experience in working with listed companies as well.

Education

With the changing education landscape in the country, we resonate deeply with stakeholders in education via universities, edtech players, coaching centres, to pre-school owners etc to drive innovation and impact .

Media & Entertainment

We boost visibility for production houses, content distribution companies, video-on-demand companies, digital entertainment companies and the OTT industry, our strategic campaigns spark excitement and captivate diverse audiences.

Health and Pharma

We closely work with hospitals, KOL’s in the healthcare and biotech industry to build powerful ground-breaking stories that have a lasting positive impact on our audiences and key stakeholders.

Wellness

Be it yoga studios, fitness experts, spas, lifestyle coaches or wellness centres, we help you stand out by creating unique experiences through brand collaborations with our personalized services suited for your business.

Real Estate

Through integrated and strategic communications, we've driven robust campaigns and achieved significant milestones for real estate projects, builders and property consultants to drive engagement for lead generation.

About Priyanka

– Founder & CEO, Equations PR & Media

Priyanka Bhatt founded Equations in 2015, at 27, to serve a client the industry was underserving: funded startups, SMEs and high-growth businesses that had built something real and had no profile to match it.

She came to it early. Before founding Equations, she was handed the task of building a public relations division from the ground up for a diversified business group with interests across textiles, garments, fashion, technology and film production. Before that she trained at Edelman and Archetype, working with multinational and Indian brands.

Her work spans IIT, Walt Disney, Cisco, Tata Communications, Lupin Pharmaceuticals, Eros Now and a long list of venture-backed businesses. She led the India launch of Club Penguin for Disney, managed communications for Research In Motion, and shaped the corporate narrative around Serco Global’s acquisition of Intelenet. The through-line is the same in each: business objectives translated into stories people repeat.

Recognition. PRmoment’s 30 Under 30. The 40 Under 40 cohort in Public Relations and Corporate Communications, from Exchange4Media and Businessworld. Under her leadership, Equations has been named among Silicon India’s Top Emerging PR Companies.

Breakthrough Moments. She hosts Breakthrough Moments with Priyanka Bhatt, a podcast where founders, investors and leaders talk about the decisions that changed their trajectory. The show has reached more than 5 million people across YouTube, Instagram and Spotify.

Beyond the work. She mentors communications professionals and speaks at industry forums, universities and leadership events on entrepreneurship, personal branding and reputation. She travels, reads, trains, bakes and paints, on the theory that creativity is not a department.

Our symphony of ideas awaits you

Work Culture

We push ourselves outside our comfort zone, because the unfamiliar brief is where the work gets sharper.

What holds it together is integrity and transparency: we say what we can deliver and then we deliver it, and you see the reasoning, the risk and the thing that didn’t work as clearly as the thing that did.

We build communities, and we stay in the room as partners in growth. We measure results, but we also measure meaning, because in a market this crowded, being remembered is the only outcome that compounds.

We are an integrated global agency built on ideas. Every brief starts with a thought, never a template, because in a market this crowded the ordinary idea disappears on arrival. We are aggressive about getting those ideas out into the world, and agile enough to adapt as categories shift and plans change. Turnaround matters to us, so our clients get answers in hours rather than days.

Ownership sits with whoever is closest to the work. We empower our people to take decisions and back them when they do, which is why we’re quick and why we’re proactive by instinct, bringing clients things they hadn’t thought to ask for.