EQUATIONS MEDIA · PR CASE STUDY
Building awareness for Control Print Ltd.
Building awareness for Control Print Ltd in the Coding & Marking industry through targeted, tech-forward PR.
CPL · INDIA
PR
AWARENESS & POSITIONING
THE MISSION
What Equations Media was engaged to achieve.
01
Create Awareness
Introduce and create awareness about CPL in the Coding and Marking Space through its tech innovation.
02
Position the Domain Spokesperson
Position Mr. Shiva Kabra as a domain expert in the Coding and Marking Industry through thought-leadership engagements.
03
Showcase Vertical Impact
Showcase the impact created by CPL across verticals — packaging, FMCG, consumer, pharma and more.
Mr. Shiva Kabra
DOMAIN SPOKESPERSON · CPL
Positioned as a domain expert in the Coding and Marking Industry through thought-leadership engagements.
HOW WE MADE IT HAPPEN
A focused PR strategy built around launch visibility, expert positioning and proven industry impact.
01
Targeted Launch Campaigns
Launch CPL in the Coding and Marking space with focused campaigns engaging business journalists, tech and trade media across print and digital channels
02
Spokesperson Positioning
Position Mr. Shiva Kabra as an industry leader through expert engagements with leading publications and tier-1 media houses.
03
Vertical Impact Showcase
Highlight CPL’s impact across industry verticals through case studies and customer testimonials that prove real-world outcomes.
FEATURED IN
OUTCOMES THAT MATTER
A one-year journey.
In just one year, a focused PR strategy repositioned CPL as a market leader in India’s Coding and Marking industry.
₹4.3 Cr
PR Valuation
Achieved in a span of 1 year.
180+
Media Coverages
Across verticals in digital and print.
1 Year
Phases
Awareness to market-leader positioning
WHERE CPL MAKES ITS MARK
CPL’s coding and marking solutions power packaging lines across India’s most demanding industries — from FMCG to pharma, every batch is traceable, compliant and brand-correct.
Packaging
FMCG
Consumer Goods
Pharma
Beverages
Cosmetics
Automotive
Industrial
IMPACT
From awareness to industry leadership.
PR Valuation achieved in a span of 1 year, positioning CPL as a market leader in the Coding and Marking industry.
