Companies often underestimate the importance of personalized pitches, relying too heavily on generic press releases.

The significance of timely follow-ups and nurturing relationships with journalists is frequently overlooked.

There’s a common misconception that any media coverage is good coverage, ignoring the need for aligning media opportunities with brand values and goals.

Many organizations fail to invest in media training for their spokespeople, resulting in missed opportunities and less impactful media interactions.

In short, cultivating strong media relations requires a thoughtful, strategic approach to ensure your brand’s message resonates effectively!