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Connecting brands to audiences through strategic communication

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About Us

Building Brands Through Stories That Resonate

At Equations PR & Media, our mission is to amplify the presence of high-potential brands, ensuring they receive the recognition they deserve.

We’ve worked closely with funded startups, Minicorns, Soonicorns and have helped some of these start-ups race their way to Unicorn status. We have helped in building a strong proposition for SME’s especially those that want to go for an IPO and some whose voice needs to be heard and seen by the world. Besides that, we have partnered with VCs and private equity funds bridging the gap between founders and investors through clear, compelling communication to help them stand out. In the process, we’ve delivered 5X growth results, and worked with over 200+ brands who have seen growth in their business through the power of story-telling and positioning.

With a 360-degree approach,
we’ve built an agency that is

Aggressive

in its execution

Agile

in its strategy,

Adaptive

to market shifts.

We’re an ideas-first agency leading with purpose and not just process.

We don’t just keep up with trends, we anticipate them to come up with better strategies for our clients. Our team, with a collective experience of over 50+ years, has worked across 25+ industries, giving us an unmatched cross-sector edge.

We understand your story, what makes you tick and the impact you are trying to create through your products or solutions. PR isn’t just about visibility or media pitches, it’s about building something that influences and shapes perceptions.. It’s about creating real emotional connection, and turning everyday audiences into brand loyalists.

Why Us?

What sets us apart is our commitment to why we do, what we do — a philosophy rooted in The Golden Circle by Simon Sinek.

While most agencies focus on what they do and how they do it, we lead with purpose. Because people don’t buy what you do; they buy why you do it. And at Equations, our “why” is simple: redefine PR through strategy-backed storytelling, data-driven insights, and purposeful influence that not only earns visibility but builds lasting brand value.

We consider ourselves as an ideas-first agency. We do this by strong research, audience analytics, understanding consumer behaviour and competitor intelligence to ensure every move we make has impactful, measurable, visible, and long-lasting results to drive business growth for you.

Turning your brand’s unique proposition into conversations that matter.

We deep-dive into your brand’s DNA to uncover what makes you different, then craft stories that make your audience resonate and engage with your brand. Every campaign is tailored not just to your business goals, but to your audience’s evolving expectations and your industry’s voice and ongoing conversations. In the end, we believe in understanding how your consumers can become loyalists to your brand. While many agencies rely on media relationships alone, we know that message clarity is king.

And with every campaign, we ensure your story not only reaches the right audience, but also resonates deeply. Because at Equations, PR isn’t just about visibility, it’s about making an impact and helping businesses grow.

Our Expertise

Startups & VCs

We partner with Venture Capital firms, Private Equity companies and start-ups to craft narratives and forge strategic connections, igniting investor interest and securing successful fundings for emerging start-ups through our tailored-made PR strategies.

Retail & FMCG

We devise campaigns that have transformed brand narratives and market presence for domestic brands especially in the B2C segment, be it eyewear, apparels, furniture, toys, household appliances or any other sub-category driving consumer engagement and visibility for brands in this space.

Travel & Hospitality

We help gain brand recognition and build positive imagery for companies in the travel and hospitality industry. Be it tourism companies, aggregators in the travel space, cloud kitchens or even hotels, our strategies provide enriching experiences in the hospitality sector

Lifestyle

Fuelling consumer demand, our efforts enhance brand awareness and resonate across diverse lifestyle sectors, from salons to fashion, alco-bev and food-tech brands.

Fintech & Finance

We create compelling stories for neo-banks, digital payment gateways, wealth management companies, spend management companies or even finance innovators, our robust communication plans reach out to investors, family offices and even HNI clients. In addition to this, we have experience in working with listed companies as well.

Education

With the changing education landscape in the country, we resonate deeply with stakeholders in education via universities, edtech players, coaching centres, to pre-school owners etc to drive innovation and impact .

Media & Entertainment

We boost visibility for production houses, content distribution companies, video-on-demand companies, digital entertainment companies and the OTT industry, our strategic campaigns spark excitement and captivate diverse audiences.

Health and Pharma

We closely work with hospitals, KOL’s in the healthcare and biotech industry to build powerful ground-breaking stories that have a lasting positive impact on our audiences and key stakeholders.

Wellness

Be it yoga studios, fitness experts, spas, lifestyle coaches or wellness centres, we help you stand out by creating unique experiences through brand collaborations with our personalized services suited for your business.

Real Estate

Through integrated and strategic communications, we've driven robust campaigns and achieved significant milestones for real estate projects, builders and property consultants to drive engagement for lead generation.

About Priyanka

– Founder & CEO

At 24, Priyanka didn’t have a blueprint — just a fierce passion for PR and a hustle-hard mindset. What started as a small spark quickly turned into Equations PR & Media: a space where creativity, strategy, and storytelling collide.

Over the last decade, she hasn’t just built a company, she’s created a canvas for people to ideate, innovate, and reimagine how communication isn’t just about sending a message; it’s about shifting perception, influencing thought, and sparking change.

Her journey hasn’t gone unnoticed. Priyanka has been named among PRMoment 30 under 30, Exchange4Media and Businessworld 40 under 40. Her voice has resonated across platforms like Loudest, Businessworld, Silicon India, and Adgully, where she shares her vision for boutique agencies that think big and deliver even bigger.

But titles and trophies don’t define Priyanka. What does?
Her belief that if you don’t build your dream, someone will hire you to build theirs.
That belief isn’t just a quote on our wall, it’s the foundation of everything we do.

Our symphony of ideas awaits you

Work Culture

As a PR and digital marketing agency, We measure results, sure. But we measure meaning too. Here, success isn’t just about hitting KPIs. It’s about making a real difference, helping brands feel seen, heard, and remembered in a noisy world.

Our culture is all about being open and inclusive. We believe that the best ideas come when everyone’s voice is valued, and we make sure to have an environment where creativity can flow freely. When challenges arise, we don’t back down. We see them as opportunities to grow, to get better, and to show our clients just how dedicated we are to their success.

We’re not just a team, We’re a collective of thinkers, storytellers, and brand-builders who care deeply about the work we do and the impact it makes. We share a deep love for media, creativity, and helping brands connect with the world in the most authentic way. Every day, we come together to craft stories that matter, with the goal of making our clients feel heard, understood, and truly seen in the digital world.