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How News Cycles, Pop Culture & Trends Quietly Decide Whether a Brand Wins or Gets Ignored
Most brands think they lose attention because their campaign wasn’t creative enough. That’s rarely the real…
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The Rise of Purpose-Led Campaigns: Trend or Necessity?
Understanding Purpose-Led Campaigns in Modern Marketing Purpose-led campaigns have emerged as a defining force in modern…
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The Most Underrated PR Skill in 2026: Knowing When Not to Pitch
In 2026, PR has never been louder and yet, journalists have never been more selective. Inbox…
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The PR Industry’s Obsession With Numbers Is Holding Brands Back
The PR industry loves numbers. Coverage count.Impressions.Reach.Mentions. Decks are filled with them. Reports celebrate them. Clients…
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Earned Media in 2026: Why Founder Storytelling Is the Differentiator
In 2026, earned media is no longer about how frequently a brand appears in the press;…
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11 Years. 11 Lessons. What Every PR, Advertising & Media Founder Should Know
Eleven years in the advertising, PR and media industry teaches you more than growth charts, client…
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PR vs Marketing: What Actually Drives Brand Growth in 2026?
By Equations PR & Media In 2026, the conversation around PR vs Marketing is louder than ever as…
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How Founders Can Build Personal Brand Authority on LinkedIn in 2025
If you’re a founder in 2025, your personal brand isn’t optional it’s currency. Today, investors Google…
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The Algorithm-Proof PR Strategy: How to Stay Visible When Social Media Keeps Changing the Rules
If there’s one thing we’ve learned about social media, it’s this just when you think you’ve…
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Breaking the Silence: How PR Can Navigate Consent, Empathy, and Inclusivity in Sexual Wellness Campaigns
Talking about sexual wellness in public spaces has never been easy. For decades, it’s been the…
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