Influencer Marketing vs Celebrity Marketing: What Should Brands Choose in 2026?
Not all fame translates into influence, and not all influence requires fame. As brands compete for…
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PR & Reputation Management in the Era of Cancel Culture
In today’s hyperconnected digital landscape, a single moment can reshape a brand’s reputation overnight. Social media…
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How Advertising Is Evolving in a Content-Saturated World
In today’s digital-first economy, consumers are exposed to over 6,000–10,000 ads daily. From Instagram reels to YouTube…
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Big Brand Campaigns That Worked in 2025 and Why
In 2025, brand campaigns stopped chasing virality for the sake of numbers. Instead, the campaigns that…
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How News Cycles, Pop Culture & Trends Quietly Decide Whether a Brand Wins or Gets Ignored
Most brands think they lose attention because their campaign wasn’t creative enough. That’s rarely the real…
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The Rise of Purpose-Led Campaigns: Trend or Necessity?
Understanding Purpose-Led Campaigns in Modern Marketing Purpose-led campaigns have emerged as a defining force in modern…
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The Most Underrated PR Skill in 2026: Knowing When Not to Pitch
In 2026, PR has never been louder and yet, journalists have never been more selective. Inbox…
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The PR Industry’s Obsession With Numbers Is Holding Brands Back
The PR industry loves numbers. Coverage count.Impressions.Reach.Mentions. Decks are filled with them. Reports celebrate them. Clients…
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Earned Media in 2026: Why Founder Storytelling Is the Differentiator
In 2026, earned media is no longer about how frequently a brand appears in the press;…
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11 Years. 11 Lessons. What Every PR, Advertising & Media Founder Should Know
Eleven years in the advertising, PR and media industry teaches you more than growth charts, client…
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