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flippy

flippy

INDUSTRY

Finance & Tech | Digital Assets | Crypto

Flippy is a Gen Z-focused social discovery and investment platform that simplifies diversification in digital assets, including cryptocurrencies, through interactive features and a community-led approach.

CHALLENGE

Build Flippy’s identity as a credible yet playful investment platform in a volatile and policy-sensitive space, while also positioning its young founders as thought leaders and trendsetters in digital finance.

solutions

SOLUTION

We designed a high-energy, narrative-driven communication strategy that blended financial credibility with youth appeal—making crypto feel less intimidating and more explorative for first-time investors.

APPROACH

We positioned Flippy as the “crypto playground” for Gen Z—a space where finance meets fun, social discovery, and digital culture:

Brought Flippy’s story to life by spotlighting its founders as voices of a new financial era—placing their journey and vision at the center of startup and tech media conversations.

Partnered with young influencers and creators, crafting authentic narratives around “first-time investing,” demystifying crypto through reels, reviews, and meme-led content.
Bridged education and engagement with formats like “Unboxing Metaverse” and expert-led panels—simplifying concepts like Web3 and digital assets for the Gen Z audience.
Positioned Flippy in the larger Web3 dialogue, inserting commentary on policy shifts, tech trends, and the future of finance into mainstream and niche media alike.

IMPACT

Flippy quickly emerged as a breakout voice in the crypto space—resonating with Gen Z audiences and media alike as a credible, cool, and accessible way to explore digital assets.

₹2.75 Cr+
PR Value Generated in 3 Months
50+
Category A Media Coverages (incl. TOI, ET, Inc42, YS, Entrackr, Afaqs,FE, FPJ etc)
Multiple
Influencer Collaborations, Panel Talks & Thought Leadership Features