flippy
flippy is a social discovery and investment platform that helps in diversification in digital assets including cryptocurrencies, targeted at GenZ. It makes New-age investments fun and empowers users in their investment journey.
Objectives
- To establish flippy as a social discovery and investment platform dedicated to
- Diversification in digital assets including cryptocurrencies in a fun and interactive way
- Lead the category development as a thought leader
- Build a strong consumer connect through various direct outreach programs targeted at GEN Z
Impact
- Official Launch of Flippy platform and partnership announcements
- Collaboration with influencers and social platforms
- Entrepreneurial journey of the young Founders and key business milestones
- Driving narratives on recent trends in the crypto space, thought leadership on policy and regulation
- Garned CAT A exposures in more than 50 + leading publications including ET, Inc42, etc
- The PR led activities helped create a value of more than 2.75 cr in a span of three months
- Panel Discussion opportunities on “Will metaverse rebuild the society for the better”
- Video series with leading business entrepreneur / business magazines “Unboxing Metaverse”
