A PR CASE STUDY BY EQUATIONS
Turning deep tech into a household name.
How Equations PR built a category-leading narrative for Valiance Solutions — an AI-first company solving real-world problems.
THE CLIENT
Meet Valiance.
A global deep-tech company using AI to solve problems that matter.
From protecting tigers in Indian forests, to helping cities run safer streets, to making factories smarter.
Mission: build technology that helps humans, wildlife and cities coexist better.
THE CHALLENGE
Great tech but barely a headline.
Build credibility as a deep-tech AI leader
Move Valiance from “capable engineering shop” to a name journalists cite when writing about Indian AI.
Launch new platforms into a noisy market
Give WildlifeIQ, CivicEye and Knowledge Miner distinct, memorable identities from day one.
Show real impact across four sectors
Public safety, conservation, manufacturing and ESG — each needs its own proof point and audience.
Turn founders into thought leaders
Give spokespeople a voice the press wants to quote — not just another vendor statement.
OUR STRATEGY
Five moves. One story.
Positioned the founders as voices, not vendors.
Curated interviews and opinion pieces so spokespeople showed up as expert commentators on Indian AI.
Told WildlifeIQ through stories, not specs.
Led with tiger conservation and habitat monitoring — real use cases the press could see and share.
Ran a hybrid press briefing for the CivicEye launch.
A targeted release plus in-person press conference along with online interviews — designed for wide, diversified national coverage.
Pitched every launch to the right sector desk.
Smart policing to public-safety press, ESG to sustainability desks, industrial AI to manufacturing media.
Rode the AI-trend wave to reinforce the innovation narrative.
Timely commentary on emerging AI challenges kept Valiance in the conversation between launches.
THE IMPACT
What the story delivered.
Valiance stopped being described as “an Indian AI vendor” and started being described as “a category-leading AI solutions provider.”
THE COVERAGE
On the front pages. In print.
English and Hindi mainstream press picked up the Valiance story — from the launch of CivicEye for smart policing, to WildlifeIQ's role in tiger conservation.
THE OUTCOME
From just a player → to a category leader.
“A capable Indian AI vendor.”
- Products known to customers.
- Founders unknown to the press.
- New platforms launched into silence.
“A category-leading AI solutions provider.”
- WildlifeIQ recognised in AI-for-conservation.
- CivicEye landed nationwide via a hybrid briefing.
- Founders quoted as AI thought leaders.
The technology stayed the same. The story — and everyone's perception of it — changed.
Let's build your story next.
We do the same for founders in AI, deep tech, climate and beyond — turning complex work into narratives the world actually notices.
Contact UsA PR CASE STUDY BY EQUATIONS
Turning deep tech into a Pharma Revolution
How Equations PR built a category-leading narrative for Valiance Solutions — an AI-first company solving real-world problems.
THE CLIENT
Meet Valiance.
A global deep-tech company using AI to solve problems that matter.
From protecting tigers in Indian forests, to helping cities run safer streets, to making factories smarter.
$8M+ ARR
Bootstrapped growth story
3 Platforms
WildlifeIQ · CivicEye · Knowledge Miner
4 Sectors
Conservation · Public safety · Industrial AI · ESG
Mission: build technology that helps humans, wildlife and cities coexist better.
THE CHALLENGE
Great tech but barely a headline.
01
Build credibility as a deep-tech AI leader
Move Valiance from “capable engineering shop” to a name journalists cite when writing about Indian AI.
02
Launch new platforms into a noisy market
Give WildlifeIQ, CivicEye and Knowledge Miner distinct, memorable identities from day one.
03
Show real impact across four sectors
Public safety, conservation, manufacturing and ESG — each needs its own proof point and audience.
04
Turn founders into thought leaders
Give spokespeople a voice the press wants to quote — not just another vendor statement.
OUR STRATEGY
Four storylines, one narrative arc.
01
Positioned the founders as voices, not vendors.
Curated interviews and opinion pieces so spokespeople showed up as expert commentators on Indian AI.
02
Told WildlifeIQ through stories,
not specs.
Led with tiger conservation and habitat monitoring — real use cases the press could see and share.
03
Ran a hybrid press briefing for the CivicEye launch.
A targeted release plus in-person press conference along with online interviews — designed for wide, diversified national coverage.
04
Pitched every launch to the right sector desk.
Elevate Mr. Arjun Deshpande as a dynamic young entrepreneur poised to revolutionize the medicines market.
05
Rode the AI-trend wave to reinforce the innovation narrative.
Timely commentary on emerging AI challenges kept Valiance in the conversation between launches.
THE IMPACT
What the story delivered.
90M+
Total Reach
Across print, digital, broadcast and social — a national-scale audience.
6M+
Content Views
People actually read, watched and shared the Valiance story.
40K+
Engagements
Comments, shares, likes and forwards signaling genuine attention.
40K+
PR Value Delivered
Earned-media equivalent value across the full program.
THE COVERAGE
On the front pages. In print.
English and Hindi mainstream press picked up the Valiance story — from the launch of CivicEye for smart policing, to WildlifeIQ’s role in tiger conservation.
The Indian Express
The Economic Times
Dainik Bhaskar
Business Today
TV
ABP Live
THE OUTCOME
From just a player → to a category leader.
BEFORE
“A capable Indian AI vendor.”
- Products known to customers.
- Founders unknown to the press.
- New platforms launched into silence.
AFTER
Told WildlifeIQ through stories, not specs.
- WildlifeIQ recognised in AI-for-conservation.
- CivicEye landed nationwide via a hybrid briefing.
- Founders quoted as AI thought leaders.
Mission: build technology that helps humans, wildlife and cities coexist better.
VALIANCE ANALYTICS
INDUSTRY
AI | Deep Tech | Enterprise Solutions
Valiance Analytics is an innovation-first AI company harnessing deep tech to solve complex, real-world challenges across diverse sectors — from healthcare and policing to agriculture and wildlife conservation.
CHALLENGE
In a rapidly growing AI space, Valiance needed to stand out by differentiating its deep-tech innovations. The challenge was to build credibility in unconventional sectors like smart policing and wildlife tech, while proving AI’s tangible impact in real-world use cases.
SOLUTION
We developed a multi-tiered thought leadership and visibility strategy rooted in storytelling, sector-specific positioning, and a strong emphasis on innovation.
APPROACH
We adopted a multi-faceted strategy to amplify Valiance’s voice in the tech ecosystem, positioning it as an innovator with a strong focus on societal impact:
Built Valiance’s leadership presence. By positioning spokespersons as thought leaders through expert commentary, media interviews, and active participation in key tech forums, we established them as visionaries in AI innovation.
Highlighted impact, not just technology. Through compelling case studies, we showcased the real-world effectiveness of Valiance’s AI solutions across multiple sectors, including healthcare, agriculture, wildlife conservation, and smart policing.
Created buzz around breakthrough innovations. By pitching high-impact stories on emerging AI use cases, we generated strong coverage and visibility in business, tech, and domain-specific media like TechCrunch, Business Insider, and YourStory.
Maintained momentum with timely announcements through launches. Product launches, press meets, conferences and new initiatives were strategically announced ensuring consistent media interest and positioning Valiance as an agile and forward-thinking company.
IMPACT
The campaign amplified Valiance’s thought leadership, enhanced its brand salience, and built a future-forward narrative for its AI and deep tech solutions.
₹1+ Crore
PR Valuation Achieved
90 Million+
Estimated Total Reach
6 Million+
Estimated Views Across Media Channels
100 +
Media Coverages including Print & Digital Features
