ABANS
GROUP
PUBLIC RELATIONS &
MEDIA CASE STUDY
Building a commodities thought leader — and national media presence — for Abans Group of Companies.
OBJECTIVES
Building awareness, visibility and thought leadership for Abans Group of Companies.
Create awareness amongst key media houses about Abans Group of Companies and its portfolio companies.
Create brand visibility on market trends, regulations and trends in the finance / commodities and gold space.
Highlight the expertise of Mr. Abhishek Bansal in the commodities space and build him as an expert in his field.
STRATEGY
Three moves, run in sequence — position the spokesperson, deepen the relationships, then sustain the momentum.
ELEVATE TO THOUGHT
LEADERSHIP
Position Mr. Abhishek Bansal as a thought leader by engaging journalists from TV and business media houses to create top of mind recall.
DEEPEN JOURNALIST
RELATIONSHIPS
Share inputs on a daily and weekly basis on market fluctuations in gold, commodities and metals.
SUSTAIN THE
MOMENTUM
Carry it through important announcements — press releases, opinion pieces and large-format interviews.
METHODOLOGY
The strategy was delivered through four working channels, run continuously rather than as one-off pushes.
Daily & weekly market inputs
A steady rhythm of commentary to journalists on movements in gold, commodities and metals — making the spokesperson the reliable first call.
TV & business desk engagement
Direct relationships with journalists across TV and business media houses to secure panel slots and build top of mind recall.
Press releases & opinion pieces
Important announcements carried through the wire, supported by authored opinion on regulation and market structure.
Large-format interviews
Long-form magazine and feature interviews to convert visibility into a fully articulated leadership narrative.
IMPACT
Sustained presence converted into volume, visibility and authority.
High visibility articles in leading financial and mainline newspapers like The Economic Times, Business Standard, and The Times of India.
Increased stakeholder visibility for Mr. Abhishek Bansal among key stakeholders in the commodities space.
Built thought leadership through the placement of over 50+ high visibility articles on the latest trends in the commodities sector.
MEDIA HIGHLIGHTS
Coverage spanned financial dailies, mainline press, business television and long-format magazine features.
Financial & Mainline Press
“Gold imports slip for fourth straight month”, “Let domestic gold futures market develop” and “Digital innovation is an evolving science”.
On Air, On Panel
Regular panel presence across business and Hindi business television — budget, metals, commodities and policy.
Thought Leadership
Cover features and large-format interviews positioned Mr. Abhishek Bansal as a first-generation entrepreneur and commodities authority.
“Gold: A Flight To Safety?” · Hindi business TV outlook on metals · Commodities market & policy debate · TRT World international broadcast interview · The CEO Magazine · “Wisdom tempers the edge of intelligence” · “What I do on a flight”
LEADERSHIP VOICE
Cover features and large-format interviews framed Mr. Abhishek Bansal as a first-generation entrepreneur and a commodities authority — not just a quoted source.
Chairman & Managing Director
Abans Group of Companies
Built visibility across financial dailies, business television, magazine interviews and authored market commentary.
THOUGHT LEADERSHIP PILLARS
MARKET COMMENTARY
Daily and weekly inputs on movements in gold, commodities and metals.
MEDIA ENGAGEMENT
Direct relationships with TV and business journalists to secure panel slots and build top of mind recall.
LONG-FORM AUTHORITY
Press releases, opinion pieces and large-format interviews used to sustain visibility and leadership positioning.
CLIENT TESTIMONIAL
In their words.
Head, Marketing
ABans Group of Companies
Equations PR come across as a reliable Public Relations partner which can assist us with our long-term PR strategy. The team, headed by Ms. Priyanka Bhatt, displays a keen understanding of the client requirements and is able to articulate a definite strategy placing good emphasis on existing brand strengths as well as loopholes, especially in internal processes, which need to be plugged.
The Founder’s personal involvement and presence in client strategy meetings is a big plus point and this is well complemented by her young and dynamic team members who have managed to respond to our queries on priority. We are reasonably happy with the media opportunities that the team has been able to secure for ABans Group.
ABANS GROUP
PUBLIC RELATIONS & MEDIA CASE STUDY
Building a commodities thought leader — and national media presence — for Abans Group of Companies.
OBJECTIVES
Building awareness, visibility and thought leadership for Abans Group of Companies.
Create awareness amongst key media houses about Abans Group of Companies and its portfolio companies.
Create brand visibility on market trends, regulations and trends in the finance / commodities and gold space.
Highlight the expertise of Mr. Abhishek Bansal in the commodities space and build him as an expert in his field.
STRATEGY
Three moves, run in sequence — position the spokesperson, deepen the relationships, then sustain the momentum.
01
ELEVATE TO THOUGHT LEADERSHIP
Position Mr. Abhishek Bansal as a thought leader by engaging journalists from TV and business media houses to create top of mind recall.
02
DEEPEN JOURNALIST RELATIONSHIPS
Share inputs on a daily and weekly basis on market fluctuations in gold, commodities and metals.
03
SUSTAIN THE MOMENTUM
Carry it through important announcements — press releases, opinion pieces and large-format interviews.
METHODOLOGY
The strategy was delivered through four working channels, run continuously rather than as one-off pushes.
a
Daily & weekly market inputs
A steady rhythm of commentary to journalists on movements in gold, commodities and metals — making the spokesperson the reliable first call.
b
TV & business desk engagement
Direct relationships with journalists across TV and business media houses to secure panel slots and build top of mind recall.
C
Press releases & opinion pieces
Important announcements carried through the wire, supported by authored opinion on regulation and market structure.
D
Large-format interviews
Long-form magazine and feature interviews to convert visibility into a fully articulated leadership narrative.
IMPACT
Sustained presence converted into volume, visibility and authority.
300+
HIGH VISIBILITY ARTICLES
through strategic media placements and thought leadership contributions.
200 %
INCREASED STAKEHOLDER VISIBILITY
through strategic media placements and thought leadership contributions.
50+
THOUGHT LEADERSHIP ARTICLES
Built thought leadership through the placement of over 50+ high visibility articles on the latest trends in the commodities sector.
MEDIA HIGHLIGHTS
Coverage spanned financial dailies, mainline press, business television and long-format magazine features.
Financial & Mainline Press
“Gold imports slip for fourth straight month”, “Let domestic gold futures market develop” and “Digital innovation is an evolving science”.
BROADCAST
On Air, On Panel
LONG FORM
Thought Leadership
“Cover features and large-format interviews positioned Mr. Abhishek Bansal as a first-generation entrepreneur and commodities authority. ”.
FEATURED COVERAGE
“Gold: A Flight To Safety?” · Hindi business TV outlook on metals · Commodities market & policy debate · TRT World international broadcast interview · The CEO Magazine · “Wisdom tempers the edge of intelligence” · “What I do on a flight”
LEADERSHIP VOICE
Cover features and large-format interviews framed Mr. Abhishek Bansal as a first-generation entrepreneur and a commodities authority — not just a quoted source.
MR. ABHISHEK BANSAL
POSITIONING
THOUGHT LEADER
THOUGHT LEADERSHIP PILLARS
MARKET COMMENTARY
Daily and weekly inputs on movements in gold, commodities and metals.
MEDIA
ENGAGEMENT
Direct relationships with TV and business journalists to secure panel slots and build top of mind recall.
LONG-FORM AUTHORITY
Press releases, opinion pieces and large-format interviews used to sustain visibility and leadership positioning.
