WHITE UNICORN
VENTURES
PR & MEDIA CASE STUDY
From a new fund to a named authority
White Unicorn Ventures — seed & early-stage investing, India. Awareness, positioning and national media presence.
THE CLIENT
White Unicorn Ventures
White Unicorn Ventures
An India-based investment firm specialising in seed funding and early-stage support for startups — from first steps and expansion to bridge funding.
Early-stage cheques for young founders
Funding support through the expansion phase
Co-sharing start-up real estate space
OBJECTIVES
Two jobs at hand
CREATE AWARENESS
Create awareness about the company.
POSITION WUV
Position WUV as early-stage support for start-ups & SMEs.
A young fund in a crowded market. No legacy recall, no ready audience and the name had to be built before the cheques could speak for themselves.
STRATEGY
Make the founder the story
FOUNDER AS
SPOKESPERSON
Exclusive interviews and bylines built a recognisable face for the fund.
RIDE THE
SECTOR AGENDA
Placed WUV inside the wider funding, VC and start-up narrative.
PRINT, ONLINE
AND TV
One narrative, every format — mainlines, financials, digital, broadcast.
Rather than pitch a fund, we pitched a point of view — Rohit Chokhani as a voice on early-stage investing in India.
METHOD
Four moves, that ran in parallel
Press releases
Fund news, portfolio deals and the incubation-space launch, issued to national desks.
Exclusive interviews
One-on-ones with mainline and financial press, plus a Bloomberg TV feature.
Thought leadership
Founder commentary on sector trends, pricing, co-working and 2017 outlooks.
Digital amplification
Start-up media pickup across YourStory, VCCircle, Inc42, Firstpost and more.
IMPACT
The coverage wall
The Economic Times · Financial Chronicle · The Financial Express · Entrepreneur Magazine
The Hindu BusinessLine · The Times of India · ET Tech · The Economic Times Online
MEDIA HIGHLIGHTS
Mainlines, financials, national editions, start-up media and broadcast — one narrative carried everywhere.
RESULT
The right kind of awareness
Coverage across mainline and financial publications.
Start-up and digital media pickup across leading platforms.
Coverage across broadcast media formats.
Rising Star — exclusive interview with Rohit Chokhani.
YourStory · VCCircle · TOI · Techinasia · Nextbigwhat · Moneycontrol
FOUNDER VOICE
Rohit Chokhani
Principal Founder
Rather than pitch a fund, we pitched a point of view — Rohit Chokhani as a voice on early-stage investing in India.
COMMUNICATION PILLARS
FOUNDER VOICE
Exclusive interviews and bylines built a recognisable face for the fund.
SECTOR NARRATIVE
WUV was placed inside the wider funding, VC and start-up narrative.
MULTI-FORMAT MEDIA
One narrative carried across mainlines, financials, digital and broadcast.
LET'S TALK STRATEGY
Bring us your hard brief. Equations PR works where earned coverage has to do real work — category-shifting, narrative-led, and measurable at the newsroom door.
Contact UsWHITE UNICORN VENTURES
PR & MEDIA CASE STUDY
From a new fund to a named authority
White Unicorn Ventures — seed & early-stage investing, India. Awareness, positioning and national media presence.
THE CLIENT
White Unicorn Ventures
An India-based investment firm specialising in seed funding and early-stage support for startups from first steps and expansion to bridge funding.
Seed
Early-stage cheques for young founders
Bridge
Funding support through the expansion phase
Incubation
Co-sharing start-up real estate space
OBJECTIVES
Two jobs at hand
01
CREATE AWARENESS
Create awareness about the company.
02
POSITION WUV
Position WUV as early-stage support for start-ups & SMEs.
STRATEGY
Make the founder the story
01
FOUNDER AS SPOKESPERSON
Exclusive interviews and bylines built a recognisable face for the fund.
02
RIDE THE SECTOR AGENDA
Placed WUV inside the wider funding, VC and start-up narrative.
03
PRINT, ONLINE AND TV
One narrative, every format — mainlines, financials, digital, broadcast.
A
Press releases
Exclusive interviews and bylines built a recognisable face for the fund.
B
Exclusive interviews
Placed WUV inside the wider funding, VC and start-up narrative.
C
Thought leadership
One narrative, every format — mainlines, financials, digital, broadcast.
D
Digital amplification
One narrative, every format — mainlines, financials, digital, broadcast.
IMPACT
PRINT & MAINLINE
The Economic Times · Financial Chronicle · The Financial Express · Entrepreneur Magazine
NATIONAL & SECTOR AGENDA
The Hindu BusinessLine · The Times of India · ET Tech · The Economic Times Online
MEDIA HIGHLIGHTS
Mainlines, financials, national editions, start-up media and broadcast — one narrative carried everywhere.
RESULT
The right kind of awareness
Coverage across mainline and financial publications.
ONLINE
Start-up and digital media pickup across leading platforms.
TV
Coverage across broadcast media formats.
BLOOMBERG TV
Rising Star — exclusive interview with Rohit Chokhani.
PRESS RELEASE PICKUP
YourStory · VCCircle · TOI · Techinasia · Nextbigwhat · Moneycontrol
FOUNDER VOICE
THE SPOKESPERSON
Rohit Chokhani
Principal Founder
POSITIONING
Rather than pitch a fund, we pitched a point of view — Rohit Chokhani as a voice on early-stage investing in India.
COMMUNICATION PILLARS
FOUNDER VOICE
Exclusive interviews and bylines built a recognisable face for the fund.
SECTOR NARRATIVE
WUV was placed inside the wider funding, VC and start-up narrative.
MULTI-FORMAT MEDIA
One narrative carried across mainlines, financials, digital and broadcast.
