CONTROL PRINT (CPL)
INDUSTRY
Industrial Technology | Coding & Marking | Packaging Solutions
Control Print (CPL) is one of India’s pioneering players in the coding and marking space, offering advanced tech-enabled solutions that power traceability and compliance across key industry verticals.
CHALLENGE
How do you make industrial printing feel exciting, necessary and media-worthy? Our task was to bring CPL out of the shadows of a niche B2B segment and into the spotlight as a critical enabler of traceability and compliance across industries.
SOLUTION
A strategic narrative framework combining innovation-led storytelling, expert profiling, and vertical-specific showcases to amplify CPL’s credibility and category leadership.
APPROACH
We built CPL’s voice by weaving together innovation, industry expertise, and real-world outcomes:
We gave technology a story. From thermal inkjet breakthroughs to laser printing advancements, we translated technical depth into compelling narratives — landing features across The Week, PTI, Outlook Business, Express Pharma, and TOI.
We made the leadership relatable. By consistently profiling Joint MD Shiva Kabra as a future-facing voice in industrial tech, we established CPL’s presence in business and tech circles through authored pieces, interviews, and panel discussions.
We showcased proof, not just promise. Using customer stories and vertical-specific case studies, we highlighted how CPL’s solutions were improving supply chains, boosting compliance, and solving problems for real brands across pharma, packaging, cement, food, and automotive sectors.
IMPACT
The campaign generated strong traction in the media and among culinary enthusiasts. Winn emerged as a trusted name in Chinese condiments, celebrated for both its taste and commitment to health.
₹4.3 Cr+
PR Valuation Achieved in 1 Year
200+
Media Coverages Across Business, Trade, and Vertical-Focused Publications
Multi-Sector Impact
Increased industry engagement and product inquiries from verticals like pharma, packaging, and FMCG
