Testbook
Objectives
Testbook.com is a new age start-up initiated by a group of IITians who believe that technology is the way forward to bring about massive transformation to education in India through a platform that empowers 360 degree learning and preparing for government job entrance exams.
The agency’s aim was to position Testbook.com as a leading EdTech Platform in the start-ups space as well as a guide for students preparing for government examinations.
Impact
- Large-format interviews with media showcasing the success of Testbook for parents, students and the start-up eco-system
- Placed Ashutosh Kumar, Co-Founder & CEO of Testbook.com as a thought leader and a change maker among the Entrepreneurs and media.
- Over 100+ high visibility coverages in leading financials, magazines, mainline newspapers as well as podcasts, webinars & radio in a very short span of time.
- Each article conceptualised focused on tips and tricks to crack different government examinations, thereby helping students indirectly to ace the exams.
- Owing to tremendous media exposure, the client bagged A-list associations with various entities from across industries such as NPCI, SBI, Airtel, and many more
