Gynoveda
INDUSTRY
FemTech & Intimate Wellness
Gynoveda is the world’s first Ayurvedic FemTech brand, blending the ancient wisdom of Ayurveda with modern technology to offer holistic solutions for menstrual and reproductive wellness.
CHALLENGE
Establish Ayurveda as the first choice of treatment for menstrual and intimate health issues, while positioning Gynoveda as the go-to brand in a category that is often underrepresented and culturally sensitive
SOLUTION
Launch a culturally resonant, celebrity-led brand campaign to normalize conversations on periods and intimate wellness, while building strong credibility for Ayurveda in the FemTech space.
APPROACH
We crafted a bold, culturally resonant PR strategy that combined star power, regional media outreach, and impactful storytelling to normalize conversations around menstrual and intimate wellness, establishing Gynoveda as a trusted leader in Ayurvedic FemTech.
Launched with purpose. We conceptualized and introduced the digital-first campaign #AyurvedaForHealthyPeriods, reaching out across India to build awareness and credibility for Ayurveda in the realm of intimate wellness.
Made a powerful brand ambassador choice. Onboarded actor Taapsee Pannu to lead the campaign as a change catalyst, amplifying Gynoveda’s message among urban and regional audiences, and normalizing open conversations about menstrual health.
Localized our approach. We executed a hyper-local media outreach campaign that penetrated 30 regional markets, ensuring coverage in Tier I outlets like Punjab Kesari, Dainik Bhaskar, and Rajasthan Patrika to strengthen regional connections and brand recognition.
Built strong narratives. Through expert-driven interviews, feature stories, and opinion pieces, we positioned the founders as trusted voices in the field of menstrual and reproductive wellness, driving the conversation forward in leading publications.
IMPACT
The campaign sparked widespread conversations and cemented Gynoveda’s position as a category-defining brand in Ayurvedic FemTech.
330+
Media Coverages — 267 in Print & 63 in Digital
₹6. Cr+
PR Value Generated in Just 3 Months
130+
Top-Tier Publications Covered Gynoveda’s Launch & Campaign
27+
Regional Markets Penetrated with #AyurvedaForHealthyPeriods
