Zaggle
Zaggle is a SaaS FinTech Startup which digitises spends for corporates & SMEs. It works in the digital payments space and functions at the intersection between HR Tech & FinTech.
Objectives
- Projecting the senior management as thought leaders in the fintech / start-up eco-system by participating in new-age mediums and platforms.
- Driving the narrative for digital payments in the country, policy changes, regulation and tech
- Innovation within the realm of the fintech industry.
Impact
- With over 300 + articles in leading Financials, Magazines & Mainline Newspapers like The Financial Express, The Economic Times, Business Standard, The Week & Entrepreneur India etc talking about the success of the products / the company milestones
- The agency achieved a 51% increase in coverage / brand mentions from 2020 to 2021 with leading publications like Business India, The Economic Times, Business Standard , VC Circle, Mint and The Hindu Business Line amongst others covering the key messages for Zaggle
- The agency successfully managed to place the client in multiple topmedia houses that created strong brand resonance and brand saliency.
- Projected the leadership team viz Raj N and Avinash Godkhindi as experts and innovators in the fintech and digital payments space.
- Achieved a PR valuation over 14 crores in a short span of one year.
- Despite Covid, the agency was successful in driving high impact online coverage for all products including rewards and recognition which saw traction in leading portals like People Matters,
- Human Capital, Times Jobs amongst others.
- Created a distinct unique identity to drive conversations on industry trends in the fintech space to capture a larger share of voice for the brand.
- Driving conversations with the media on bank-fintech coalition as key growth drivers for the SME sector got huge traction through opinion-based articles.
