EQUATIONS · PR & MEDIA · CASE FILE
Putting Zaggle at the centre of the fintech conversation.
How we put a fast-growing Indian fintech at the centre of the fintech conversation.
ZAGGLE PREPAID OCEAN SERVICES
FINTECH
BFSI
ELEVATING SENIOR LEADERSHIP
Elevate.
Positioned Zaggle's senior management as visionary figures.
How we put a fast-growing Indian fintech at the centre of the fintech conversation.
Senior management · Media round tables · Industry panels · Positioned as the voice of new-age BFSI.
SHAPING THE INDUSTRY DIALOGUE
When the industry narrative moves, policy & capital follow.
Led the charge in shaping India’s digital-payments narrative — advocating for policy updates, regulatory clarity, and tech innovation inside an evolving fintech landscape.
A
Policy & Regulation
Authored opinion pieces & on-record commentary on RBI frameworks, digital lending, and prepaid payment instruments.
B
Bank–Fintech Coalitions
Drove public discourse on SME growth & neo-banking collaborations between regulated lenders and emerging platforms.
C
Visionary Commentary
Forward-looking dialogue on AI in expense management, digital-only banks, and the next decade of BFSI.
THE OBJECTIVE
Four objectives. One mandate.
01
Strategic Media Placement
Secured Zaggle features in multiple top-tier media houses, fostering robust brand resonance & saliency.
02
Distinctive Brand Identity
Crafted a unique brand identity for Zaggle, sparking conversations on fintech industry trends & elevating its share of voice.
01
Influencing Industry Narratives
Positioned Zaggle as a thought leader in the fintech sphere, driving discussions on bank–fintech coalitions for SME growth.
02
Opinion-Driven Engagement
Garnered significant attention through opinion-based articles, igniting discourse on bank–fintech collaborations & SME sector expansion.
THE IMPACT
One year of sustained, multi-platform work — distilled into numbers that move the needle.
14 Cr
Earned PR Valuation
Just in 1 year of consistent placement across top-tier media.
51%
Coverage & Mentions
Surge in brand mentions across business & BFSI press from year one.
250+
Articles & Features
Across esteemed media publications — national, business & BFSI verticals.
Equations PR · Measurement Period: 12 months
THE PRESS GALLERY
A selection of where Zaggle appeared.
A year of features, op-eds & thought-leadership placements — across India’s most respected business & BFSI titles.
The Financial Express
BusinessWorld
DIGITAL
BW Disrupt
Dataquest
DIGITAL
Express Computer
DIGITAL
Mint
Outlook Money
DIGITAL
Firstpost
DIGITAL
Business Wire
The Hans India
CLIENT VOICE
In their own words.
A NOTE FROM THE CLIENT
I want to express my gratitude for the exceptional services provided by Equations PR and Media. The team is very dynamic, enthusiastic and proactive on client servicing. Their keen understanding of our brand & the fintech space, coupled with their creative flair for ideation, resulted in a PR strategy that not only met but exceeded our expectations.
Harmeet Arora
A PARTNERSHIP THAT EXCEEDED EXPECTATIONS
Zaggle
INDUSTRY
FinTech & SaaS (Digital Payments)
Zaggle is a pioneering SaaS-based FinTech platform that digitises spends for corporates and SMEs. Operating at the crossroads of HR Tech and FinTech, Zaggle is redefining how businesses manage expenses and rewards in a digital-first economy.
CHALLENGE
Establish Zaggle’s strong leadership in a crowded FinTech ecosystem while highlighting its digital payment innovations while also getting the right positioning for the company amongst various stakeholders.
SOLUTION
Create a robust media strategy focused on thought leadership, policy discourse, and storytelling around product innovation. Leverage high-impact content to build brand saliency and establish Zaggle’s leadership voice in a post-Covid world.
APPROACH
We made Zaggle’s journey of digitized finance a story worth telling—grounded in relevance, reach, and resonance:
Turned the spotlight on Zaggle’s visionaries. Raj N and Avinash Godkhindi became trusted voices across the business media landscape, sharing perspectives through interviews, authored pieces, and industry panels.
Drove relevance through fintech trend-jacking. From digital payment policies to SME empowerment and bank-fintech synergies, Zaggle’s views shaped the headlines across India’s top business and tech outlets.
Sustained momentum during Covid and beyond. By highlighting Zaggle’s digital-first solutions for employee rewards and financial wellness, we landed features across HR and business platforms like People Matters, Human Capital, and TimesJobs.
IMPACT
Zaggle emerged as a strong voice in India’s fintech narrative with a sharp increase in brand mentions, stakeholder trust, and category leadership.
300+
Media Placements in Business, Startup & HR Platforms
₹14 Cr+
PR Valuation in 1 Year
51%
YoY Increase in Brand Mentions from previous year
