A PR STORY BY EQUATIONS
Gynoveda.
Building the world's first Ayurvedic FemTech brand through one campaign, one voice, one movement.
WOMEN'S WELLNESS · AYURVEDA · FEMTECHTHE BRAND
Ayurvedic wellness for women's reproductive health.
Ayurveda for every woman.
Gynoveda is an Ayurvedic wellness brand focused on women's reproductive health — menstrual care, PCOS, PCOD, fertility & intimate hygiene.
Vishal Gupta
Gynoveda
THE OBJECTIVE
Two clear business goals to anchor every press call, every story, every headline.
Make Gynoveda the world's first Ayurvedic FemTech brand.
Own the mindshare of the intimate wellness space — turn a niche Ayurvedic brand into a category-defining FemTech name.
Build Ayurveda as the category for women's reproductive health.
Bring mainstream awareness to Ayurvedic solutions for menstrual, hormonal and intimate wellness care.
THE STRATEGY
#AyurvedaForHealthyPeriods
Conceptualised a category-defining campaign.
#AyurvedaForHealthyPeriods — a movement-led hashtag that reframes periods as a wellness conversation — rooted in Ayurveda, built to travel across regional, national and global press.
Onboarded Taapsee Pannu as the brand face.
The actor joined Gynoveda as a catalyst for change in the women's wellness space — lending voice, visibility and credibility to the campaign.
Leveraged media across 30 regional markets.
Built a Pan-India PR footprint through regional press, vernacular titles and national broadcast — so the announcement landed in every language a woman reads in.
THE IMPACT
A Pan-India press footprint.
PRESS COVERAGE
The Press Footprint
A Pan-India spread across national dailies, regional press, TV broadcast and digital-first outlets — in 8 languages and counting.
“A digitally-first, affordable Ayurvedic FemTech brand offering accessible treatments across 20,000 pin-codes — solving issues like PCOS, PCOD, irregular periods & infertility.”
One campaign. One voice. One movement.
Gynoveda moved from a niche Ayurvedic wellness brand to a category-defining FemTech story — powered by a national campaign, a recognisable brand face and a Pan-India vernacular media footprint.
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Contact UsA PR STORY BY EQUATIONS
Gynoveda.
Building the world’s first Ayurvedic FemTech brand through one campaign, one voice, one movement.
WOMEN'S WELLNESS · AYURVEDA · FEMTECH
THE BRAND
Ayurvedic wellness for women’s reproductive health.
Ayurveda for every woman.
Gynoveda is an Ayurvedic wellness brand focused on women’s reproductive health — menstrual care, PCOS, PCOD, fertility & intimate hygiene.
FOUNDER & CEO
Vishal Gupta
THE OBJECTIVE
Two clear business goals to anchor every press call, every story, every headline.
01
Make Gynoveda the world's first Ayurvedic FemTech brand.
POwn the mindshare of the intimate wellness space — turn a niche Ayurvedic brand into a category-defining FemTech name.
02
Build Ayurveda as the category for women's reproductive health.
Bring mainstream awareness to Ayurvedic solutions for menstrual, hormonal and intimate wellness care.
THE STRATEGY
#AyurvedaForHealthyPeriods
STRATEGY · 01
Conceptualised a category-defining campaign.
#AyurvedaForHealthyPeriods — a movement-led hashtag that reframes periods as a wellness conversation — rooted in Ayurveda, built to travel across regional, national and global press.
STRATEGY · 02
Onboarded Taapsee Pannu as the brand face.
The actor joined Gynoveda as a catalyst for change in the women’s wellness space — lending voice, visibility and credibility to the campaign.
STRATEGY · 03
Leveraged media across 30 regional markets.
Built a Pan-India PR footprint through regional press, vernacular titles and national broadcast — so the announcement landed in every language a woman reads in.
THE IMPACT
A Pan-India press footprint.
350+
Media Coverages
Across print and digital.
₹6 Cr+
PR Valuation
Earned media value delivered in a span of 3 months.
30
Regional Markets
Covered through the Pan-India campaign across vernacular press.
PRESS COVERAGE
The Press Footprint
A Pan-India spread across national dailies, regional press, TV broadcast and digital-first outlets — in 8 languages and counting.
Hindustan Times
mid-day
Dainik Bhaskar
Rajasthan Patrika
Udayavani
Prajavani
Punjab Kesari
Amar Ujala
THE OUTCOME
One campaign. One voice. One movement.
Gynoveda moved from a niche Ayurvedic wellness brand to a category-defining FemTech story —
powered by a national campaign, a recognisable brand face and a Pan-India vernacular media footprint.
Gynoveda
INDUSTRY
FemTech & Intimate Wellness
Gynoveda is the world’s first Ayurvedic FemTech brand, blending the ancient wisdom of Ayurveda with modern technology to offer holistic solutions for menstrual and reproductive wellness.
CHALLENGE
Establish Ayurveda as the first choice of treatment for menstrual and intimate health issues, while positioning Gynoveda as the go-to brand in a category that is often underrepresented and culturally sensitive
SOLUTION
Launch a culturally resonant, celebrity-led brand campaign to normalize conversations on periods and intimate wellness, while building strong credibility for Ayurveda in the FemTech space.
APPROACH
We crafted a bold, culturally resonant PR strategy that combined star power, regional media outreach, and impactful storytelling to normalize conversations around menstrual and intimate wellness, establishing Gynoveda as a trusted leader in Ayurvedic FemTech.
Launched with purpose. We conceptualized and introduced the digital-first campaign #AyurvedaForHealthyPeriods, reaching out across India to build awareness and credibility for Ayurveda in the realm of intimate wellness.
Made a powerful brand ambassador choice. Onboarded actor Taapsee Pannu to lead the campaign as a change catalyst, amplifying Gynoveda’s message among urban and regional audiences, and normalizing open conversations about menstrual health.
Localized our approach. We executed a hyper-local media outreach campaign that penetrated 30 regional markets, ensuring coverage in Tier I outlets like Punjab Kesari, Dainik Bhaskar, and Rajasthan Patrika to strengthen regional connections and brand recognition.
Built strong narratives. Through expert-driven interviews, feature stories, and opinion pieces, we positioned the founders as trusted voices in the field of menstrual and reproductive wellness, driving the conversation forward in leading publications.
IMPACT
The campaign sparked widespread conversations and cemented Gynoveda’s position as a category-defining brand in Ayurvedic FemTech.
330+
Media Coverages — 267 in Print & 63 in Digital
₹6. Cr+
PR Value Generated in Just 3 Months
130+
Top-Tier Publications Covered Gynoveda’s Launch & Campaign
27+
Regional Markets Penetrated with #AyurvedaForHealthyPeriods
