Gynoveda
Objectives
- To establish Gynoveda as the World’s first Ayurvedic FemTech brand in the intimate wellness space
Strategy
- Devised a Digital Brand Campaign #AyurvedaForHealthyPeriods to make ayurveda as the first choice of treatment for menstrual problems and intimate wellness
- Roped in celebrity Taapsee Pannu as the brand ambassador for the launch of the campaign for being a catalyst for change for women’s wellness
- Media Outreach across 30 regional markets to amplify brand presence
- Driving narratives on intimate wellness, reproductive wellness and large-spread interviews by showcasing Gynoveda as a reliable brand in the women’s wellness space
Impact
- Garnered CAT A coverages in more than 130 + leading publications
- The PR led activities helped create a value of 6,04,73,360 cr in a span of 3 months
- 330 coverages + in total. 267 Stories In Print 63 stories in across online portals
- Launched digital campaign #AyurvedaForHealthyPeriods PAN India across 27 regional markets with top Tier I regional media like Punjab Kesari, Dainik Bhaskar, Rajasthan Patrika covering the campaign
