Pokerstars
Objectives
PokerStars is a Canadian-based company and the world’s largest online gaming portal. The agnecy had a unique challenge of changing the perception of poker from a game perceived as gambling to a game of skill.The agency rose to the challenge and is successfully changing perceptions across the country, with success stories of how Indians with regular jobs have taken to Poker and how this has been a game-changer in their lives
Impact
- Moved the needle in terms of how poker was perceived as a game of skill by showcasing player success stories
- Raised interest among the masses who began seeing Poker in a new light. Poker emerged as a lucrative business and career opportunity.
- With great efforts, the agency managed perceptions around Government regulations by weaving positive stories in the media on Poker being a mindsport.
- Media perceptions proved invaluable, which resulted in top associations like the one with Big Boss and actors Nawazuddin Siddiqui, MS Dhoni who came onboard as their brand ambassador.
- Leading portals such as MensXP, Hindustan Times, Midday, etc carried the key messages devised by the agency
