testbook
Revolutionizing EdTech for Government Exam Aspirants
Testbook is an EdTech platform dedicated to helping students prepare for government job exams in India, providing tailored resources and tools for success.
Challenge
Stand out in a crowded Ed Tech market, build recognition in the competitive government exam prep space, and establish credibility for the platform and its leadership.
SOLUTION
Highlighted Testbook’s unique value through student-centric media stories, Positioned Ashutosh Kumar as a thought leader via interviews and features. Focused on educational tips, exam strategies, and success stories for deeper audience engagement.
Objective
Position Testbook as a leader in EdTech for government exam prep while increasing brand visibility and establishing the leadership of the senior management viz. Ashutosh Kumar.
APPROACH
Our approach was rooted in consistent, strategic media outreach and leveraging the power of storytelling:
Building Leadership Authority: We elevated Testbook’s leadership by positioning Ashutosh Kumar as a thought leader through strategic media interviews, expert commentary, and active participation in key education forums.
Highlighting Real-World Impact: Through student-centric articles and case studies, we showcased the tangible benefits of Testbook’s exam preparation tools, helping students succeed in competitive exams.
Creating Buzz Through High-Impact Stories and Listicles: By pitching engaging stories focused on exam tips, student success, and Testbook’s growing impact, we generated visibility across top-tier media like Economic Times, Times of India, and niche education outlets.
Maintaining Momentum with Timely Content: We ensured consistent media coverage with content aligned to exam schedules, platform updates, and education-related trends, keeping Testbook top-of-mind for students.
IMPACT
100+
media placements
20%
increase in student engagement through media-driven content and tips.
50%
growth in brand recall among government exam aspirants.
