WINN
INDUSTRY
FMCG / Culinary / Packaged Foods
Winn is a leading Chinese sauces brand in India that blends authenticity with health, offering additive-free sauces crafted to suit the Indian palate. The brand is committed to elevating everyday cooking by delivering restaurant-quality Chinese flavors to Indian homes.
CHALLENGE
Break into a saturated sauces and condiments market by highlighting Winn’s additive-free, health-first promise and positioning it as the go-to brand for authentic Chinese flavors made for Indian kitchens.
SOLUTION
Leverage storytelling around clean eating, product superiority, and culinary expertise, while building media and consumer trust through experiential engagement and expert-led content.
APPROACH
We turned the narrative from “just another sauce” to “a movement in mindful flavor”—redefining Chinese cuisine for Indian kitchens:
Built Winn’s story around its core differentiator—additive-free, real-ingredient sauces and framed it as a lifestyle upgrade for conscious consumers
Activated top-tier food and FMCG media through recipe-led placements and editorial features , positioning Winn as a chef-approved essential.
Delivered taste through experience via a carefully curated media gifting campaign getting products in the hands (and kitchens) of influential food writers and creators.
Positioned Winn’s team as flavor visionaries, driving thought leadership in culinary innovation through interviews, expert commentary, and trade features.
IMPACT
The campaign generated strong traction in the media and among culinary enthusiasts. Winn emerged as a trusted name in Chinese condiments, celebrated for both its taste and commitment to health.
20+
Coverages
₹41.85 Lakhs
Total PR Valuation
90 Million+
Impressions
5 Million+
Estimated Views
