uppercase
INDUSTRY
Retail / Travel Accessories / Sustainable Lifestyle
uppercase is one of India’s fastest-growing luggage brands, built on a sustainability-first and design-driven ethos. With products crafted for modern travel enthusiasts, the brand combines functionality, style, and eco-conscious innovation.
CHALLENGE
Cut through the clutter of an established luggage market to position uppercase as a new-age brand combining sustainability, innovation, and style—while driving thought leadership in travel, retail, and design.
SOLUTION
Strategic storytelling powered by newsworthy milestones, targeted gifting, festival-led content integration, and curated platforms to elevate brand credibility and industry influence.
APPROACH
A high-impact media engagement strategy designed to amplify uppercase’s identity as a sustainability-forward, design-first travel brand.
Built momentum around business breakthroughs. From funding announcements to the prestigious Red Dot Design Award, we used every milestone to showcase uppercase as India’s fastest-growing luggage disruptor.
Brought sustainability to the spotlight. Campaigns like “Tested by Nature” made uppercase’s eco-first philosophy not just a value but a compelling story, earning placements across lifestyle, design, and impact media.
Turned gifting into meaningful storytelling. With curated media kits and experiential product drops, we helped uppercase earn organic endorsements from top-tier editors, creators, and tastemakers.
Elevated the founders as the face of change. Through authored pieces and expert commentary, uppercase’s leadership became credible voices in the future of sustainable retail and evolving travel culture.
IMPACT
uppercase secured strong editorial presence and emerged as a brand redefining the luggage category through eco-innovation and design leadership.
300+
Coverages
₹11 Crore+
Total PR Valuation
300M+
Audience Reach
