Urban Platter
INDUSTRY
D2C | FoodTech | Gourmet & Vegan Food
Objective
To position Urban Platter as the go-to brand for plant-based gourmet cooking and establish its founders as trusted voices in India’s foodtech and wellness space.
Challenge
In a market crowded with D2C health brands, we needed to build credibility, spark meaningful conversations, and create strong, lasting brand recall.
APPROACH
We knew this wasn’t just about food, it was about a food movement. So, we shaped a PR strategy that made Urban Platter not just visible, but valuable:
We told stories, not just sold products. By framing Urban Platter around conscious consumption and mindful indulgence, we landed features in iDiva, IANSlife, IE Indulge, and TOI, making the brand part of India’s new-age food conversation.
We brought the founder’s voice to the forefront. Chirag Kenia wasn’t just building a brand, he was living the lifestyle. Through interviews, authored pieces, and expert commentary, we positioned him as a thought leader in the vegan and sustainable space.
We gifted with intention. Each media drop was curated with products, stories, and recipe cards resulting in over 50+ organic mentions from creators and editors who genuinely loved what they received in a short span of time.
We made space on shelves and in hearts. From being featured in ‘Top 10 Vegan Essentials’ to Diwali gifting guides, Urban Platter became a part of how India talks about food today.
IMPACT
The campaign built Urban Platter’s identity as a premium foodtech brand rooted in sustainability, wellness, and taste.
100+
Media Coverages including Print & Digital Features
₹1.76 Cr+
PR Value Generated in Just 3 Months
10M+
Audience Reach Resulting in 250% Surge in Brand Visibility
