Zaggle
INDUSTRY
FinTech & SaaS (Digital Payments)
Zaggle is a pioneering SaaS-based FinTech platform that digitises spends for corporates and SMEs. Operating at the crossroads of HR Tech and FinTech, Zaggle is redefining how businesses manage expenses and rewards in a digital-first economy.
CHALLENGE
Establish Zaggle’s strong leadership in a crowded FinTech ecosystem while highlighting its digital payment innovations while also getting the right positioning for the company amongst various stakeholders.
SOLUTION
Create a robust media strategy focused on thought leadership, policy discourse, and storytelling around product innovation. Leverage high-impact content to build brand saliency and establish Zaggle’s leadership voice in a post-Covid world.
APPROACH
We made Zaggle’s journey of digitized finance a story worth telling—grounded in relevance, reach, and resonance:
Turned the spotlight on Zaggle’s visionaries. Raj N and Avinash Godkhindi became trusted voices across the business media landscape, sharing perspectives through interviews, authored pieces, and industry panels.
Drove relevance through fintech trend-jacking. From digital payment policies to SME empowerment and bank-fintech synergies, Zaggle’s views shaped the headlines across India’s top business and tech outlets.
Sustained momentum during Covid and beyond. By highlighting Zaggle’s digital-first solutions for employee rewards and financial wellness, we landed features across HR and business platforms like People Matters, Human Capital, and TimesJobs.
IMPACT
Zaggle emerged as a strong voice in India’s fintech narrative with a sharp increase in brand mentions, stakeholder trust, and category leadership.
300+
Media Placements in Business, Startup & HR Platforms
₹14 Cr+
PR Valuation in 1 Year
51%
YoY Increase in Brand Mentions from previous year
