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Beatoven.ai

Beatoven.AI

INDUSTRY

Music Tech / AI

Beatoven.AI is India’s first and only AI-driven music tech platform, redefining how music is created and consumed. Positioned at the intersection of artificial intelligence and music, Beatoven.AI enables creators to generate royalty-free, mood-based music for all types of content.

CHALLENGE

Introduce a niche concept—AI-powered music generation—to a traditional and creatively sensitive industry. Position the founders as credible innovators and gain trust from music producers, content creators, and investors.
solutions

SOLUTION

Devise a launch-focused PR strategy to seed the concept of AI-led music creation, introduce the brand to stakeholders, and drive industry conversations around the fusion of technology and creativity.

APPROACH

We gave Beatoven.AI a compelling launch moment and a credible voice in the evolving conversation between creativity and technology:

Sparked curiosity and conversation with an exclusive virtual press meet—where music professionals, media, and investors experienced firsthand how AI could compose royalty-free, mood-based music tailored to storytelling.

Captured industry attention with high-impact launch coverage. Top-tier media outlets spotlighted Beatoven.AI’s first-mover edge, making it the poster child for AI in music.

Amplified the human story behind the tech. The founders were positioned as forward-thinking creatives, leading panels, interviews, and expert pieces that bridged music, tech, and creator culture.

IMPACT

Beatoven.AI emerged as a breakout name in the music-tech category, with consistent visibility across major media outlets and strong traction among target stakeholders.

₹1 Cr+

PR Valuation in 3 Months

50+

Media Placements across Top-Tier Outlets

150%+

Increase in Speaking Engagements and Media Mentions